70% of Americans say their fashion choices reflect who they are– comfort, authenticity, and practicality are what matter most in 2025.
A new survey by SmartBuyGlasses, which gathered responses from 1,000 Americans aged 20 to 65, reveals that people are dressing more for how they feel than how they look. From Gen Z to Boomers, fashion is being shaped by personal identity rather than outside influence, with consumers prioritizing clothing and eyewear that align with their lifestyle, values, and mood over trends or luxury labels.
Key findings include:
- Comfortable is the top style descriptor, chosen by 63% of respondents
- 42% say luxury is the most overrated style, pointing to growing “luxury fatigue”
- Weather and mood dictate daily outfit choices, with 57% and 48% of respondents respectively selecting them as their primary influence
- 41% prefer affordable, mainstream brands, while only 9% favor luxury designers
- 43% are willing to pay more for sustainable options, but only 8% cite it as a top purchase driver
Key findings from the fashion survey conducted by SmartBuyGlasses.
It’s really great to see that people are creating their own look based on what feels right for them. We’ve been noticing this from our customers for some time now, comfort always comes first! With eyewear, that means lightweight frames, no pressure on your nose, no distractions or headaches, and most importantly, clear vision.
Taisia Ivagina, Merchandising Team Leader
Style that reflects day-to-day life
As shoppers move away from trends and focus on what feels right, SmartBuyGlasses continues to support fashion choices that are personal, comfortable, and grounded in everyday life.
To explore the survey findings, read the full article:
About SmartBuyGlasses
SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses' mission is to help people see and be healthy, regardless of their budget. SmartBuyGlasses achieves this by offering an extensive range of top quality prescription lenses, eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.
Media contact
Melissa Licari
Digital PR Specialist | SmartBuyGlasses
melissa.licari@smartbuyglasses.com
Digital PR Specialist | SmartBuyGlasses
melissa.licari@smartbuyglasses.com
